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This paper outlines the historical development of the US manga (Japanese comics) industry from the 1980s through the present in order to address the question why foreign cultural products become popular in offshore markets in spite of cultural difference. This paper focuses on local publishers...
Persistent link: https://www.econbiz.de/10005000275
This paper outlines the historical development of the US manga (Japanese comics) industry from the 1980s through the present in order to address the question why foreign cultural products become popular in offshore markets in spite of cultural difference. This paper focuses on local publishers...
Persistent link: https://www.econbiz.de/10011150270
This paper investigates how and why various central ministries in Japan have adopted policies promoting Japanese popular culture such as manga (comic books), anime (animated films and TV shows), games, fashion and so forth, which had formerly been neglected by the state due to their stigmatized...
Persistent link: https://www.econbiz.de/10011156836