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111
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
112
Antecedents and effect of internet implementation for trade shows
Li, Ling-yee
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 272-283
Persistent link: https://www.econbiz.de/10003976057
Saved in:
113
Besuchermarketing : mehr Kontakt pro Quadratmeter ; stell dir vor, es ist
Messe
- und keiner kommt
Esche, Anna-Katharina
;
Gnauck, Alexander
- In:
Marketing : vor, während und nach der Messe
,
(pp. 10-30)
.
2010
Persistent link: https://www.econbiz.de/10003997461
Saved in:
114
Mobiles Messemarketing : innovative Ideen für die Kommunikation mit Messebesuchern
Bernard, Florian
;
Luppold, Stefan
- In:
Marketing : vor, während und nach der Messe
,
(pp. 110-131)
.
2010
Persistent link: https://www.econbiz.de/10003997466
Saved in:
115
Marketing : vor, während und nach der
Messe
Bernard, Florian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003984044
Saved in:
116
Trade fairs as communication : a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
Saved in:
117
Objectives for successfully participating in trade shows
Kirchgeorg, Manfred
;
Springer, Christiane
;
Kästner, Evelyn
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
Saved in:
118
Resource commitment behaviour of industrial exhibitors : an exploratory study
Li, Po-chien
;
Evans, Kenneth R.
;
Chen, Yen-chun
;
Wood, …
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009272347
Saved in:
119
Messefunktions- und Potentialanalyse : Zusammenfassung der empirischen Untersuchung zur Relevanz der Messen im Kommunikationsmix
Scheffler, Hartmut
;
Wöhler, Klaus
;
Bolsius, Ulrike
-
1999
Persistent link: https://www.econbiz.de/10001422815
Saved in:
120
Die
Messe
als Instrument des Kompetenztransfers
Busche, Manfred
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 157-169)
.
1997
Persistent link: https://www.econbiz.de/10001299649
Saved in:
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