psychological concepts in their marketing and branding tactics. …

I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors … project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome …

important examples, one from international business and one from marketing, illustrate the use of the framework. Both examples …

children are exposed to increasingly sophisticated marketing techniques online which are often outside the purview of existing … regulatory frameworks. This study aims to provide a better understanding of online marketing to children and to inform effective …-app purchases. The study finds that online marketing practices have an impact on children, and that children have difficulties …

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …