Dean, Dianne; Croft, Robin - In: European Journal of Marketing 35 (2001) 11/12, pp. 1197-1217
Proposes a prescriptive model for political marketing based loosely on the Six Markets Model of relationship marketing …. The rationale for this is to be found in an analysis of the historical treatment of political marketing, from within both … disciplines. Argues that many of the conventional axioms of marketing are inappropriate in politics, and observes how in political …