Presents an outline of a highly‐tailored management development process for the entire marketing group of Lloyds Bank …

used as an analogy to help throw light on the various aspects of business. These include strategy, marketing and sales …

currently on offer. There is also evidence that both institutions need to improve their marketing activities, both in terms of …

marketing process. In‐house training of lecturing staff in the special needs of international students may be necessary.  …

Trainers in industry are increasingly concerned about marketing their programmes in times of decreasing budgets. The … author devised a one day training workshop, using a marketing approach to develop, implement and evaluate the training … programme. Attitudes and behaviours related to marketing were measured before and after the marketing training workshop to use …

Purpose – Alumni provide a valuable marketing conduit for educational institutions to not only share program highlights …

Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and … organizations. The overall aim is subdivided into three objectives covering more precisely the two poles of marketing communication … point of view on being a part of it; to understand the strategic vision of Facebook from those responsible for marketing and …

. This paper was significant for two reasons. It was the first article to consider the marketing of these important financial …