Here we apply the multilevel narrative approach of critical oral history to develop intergenerational narratives that show how social change in consumer culture is enacted through family interrelations. The research uses intergenerational storytelling to describe memories of women as mothers and...

The name of the American economist and social analyst Thorstein Veblen has been inextricably linked with the term “conspicuous consumption” referring to the competitive consumption practices and leisure activities that aim to indicate one’s membership in a superior social class. However,...