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Journal of marketing education : JME
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Implementing a board game simulation in a marketing course : an assessment based on "real world" measures
Forman, Howard
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
2
,
pp. 41-54
Persistent link: https://www.econbiz.de/10009728826
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Buying centers and the role of supply chain orientation on new information technology satisfaction in the automotive industry
Forman, Howard
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10010346482
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Implementing a board game simulation in a marketing course : an assessment based on "real world" measures
Forman, Howard
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
2
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010117522
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4
Web 2.0 and marketing education : explanations and experiential applications
Granitz, Neil
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
33
(
2011
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009007977
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5
Creating career skills and opportunities : an assessment of the marketing honors networking program
Granitz, Neil
;
Harich, Katrin R.
- In:
Journal of the Academy of Business Education : JABE
14
(
2013
)
2
,
pp. 23-49
Persistent link: https://www.econbiz.de/10010225783
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6
Choosing business as a college major : a survey of high school students
Granitz, Neil
;
Chen, Steven
;
Kohli, Keerit K.
- In:
Journal of the Academy of Business Education : JABE
15
(
2014
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010466621
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7
Adoption, rejection, or convergence : consumer attitudes toward book digitization
Chen, Steven
;
Granitz, Neil
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1219-1225
Persistent link: https://www.econbiz.de/10009562045
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8
DITTO for Gen Z : a framework for leveraging the uniqueness of the new generation
Pichler, Shaun
;
Kohli, Chiranjeev
;
Granitz, Neil
- In:
Business horizons
64
(
2021
)
5
,
pp. 599-610
Persistent link: https://www.econbiz.de/10012990351
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9
Textbooks for the YouTube generation? : a case study on the shift from text to video
Granitz, Neil
;
Kohli, Chiranjeev
;
Lancellotti, Matthew P.
- In:
Journal of education for business
96
(
2021
)
5
,
pp. 299-307
Persistent link: https://www.econbiz.de/10012584529
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10
Applying Ethical Theories: Interpreting and Responding to Student Plagiarism
Granitz, Neil
;
Loewy, Dana
- In:
Journal of business ethics : JOBE
72
(
2007
)
3
,
pp. 293
Persistent link: https://www.econbiz.de/10007614480
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