Looks at aspects of government intervention in the provision of social welfare services with regard to marketing. Investigates legislation by the Norwegian government which has affected the retail sector, and examines its programme of aid to retailers in sparsely‐populated areas. Concludes...

Examines the likely implications for retail employees of a change in the law governing retail trading hours in Britian. Based on a survey conducted in August 1991 of 483 female employees in six retail organizations, the findings reveal that while only 15 per cent of the sample were not prepared...

Though the authors propose the use of an integrative approach ‐ blending the process model and the contingency approach ‐ to build and advance small firm marketing theory, they do not describe the research methodology issues in detail. Thus, this paper reviews the relevant literature on...

That the total number of retail outlets in the UK is declining is not news. But what sort of retailers are disappearing? And in which parts of the country? David Kirby indicates that, surprisingly, not only the number of independents has declined, but also the number of multiple outlets, though...

The south Wales region is increasingly taking on a test‐tube character for assessing shopping patterns throughout the country as a whole. Cwmbran New Town, situated some five miles south of Pontypool and 16 miles north‐east of Cardiff, has been described as being “likely to be regarded as...

Woolco opened a superstore at Cwmbran in South Wales last October. The store is 9,290 sq metres in size and adds yet another major unit to an area which already contains a Carrefour at Caerphilly and an Asda at Rogerstone (Newport). The authors are involved in a programme of research which is...

In the UK, per capita expenditure in the DIY market is particularly high, accounting in fact for over a quarter of the European total. And it is an expanding market. The growth of the home improvement centre has been even more dramatic. But even though heavy price‐cutting and low margins have...

In the past few years the convenience store has become something of a phenomenon in this country. As a symptom of the polarisation of the UK retail scene, further development of the convenience store seems inevitable. But David Kirby points out that successful operators will be those who get...

Previous research by Siu and Kirby has argued that the broad Western marketing principles are not necessarily fully applicable to, and suitable for, the Chinese socio‐cultural context. To examine this assertion, provides a comprehensive examination of the marketing practices of 18 Chinese...