Responding to change -- The decision context -- A brief philosophy of adaptive ecosystem management -- Contesting sustainability : who will own the word? -- Introducing and grounding a procedural approach -- Heuristic proceduralism : a general method -- Tools of the adaptive trade --...

This chapter proposes a framework to position ecopreneurship in relation to other forms of environmental management. The framework provides a reference for managers to introduce ecopreneurship. Five basic positions are distinguished according to the degree of environmental orientation of a...