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Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter; Bachmann, Frank; Schmitz, Miriam - 2008
Persistent link: https://www.econbiz.de/10003847046
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MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann; Nota, Pieter - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
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Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
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Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
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Measuring the impact of product placement on children using digital brand integration
Hudson, Simon; Elliott, Charlene - In: Journal of food products marketing 19 (2013) 3, pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
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eChild : Einführung in die Vermarktung in der jungen Zielgruppe
Schunk, Dirk - 2010
Persistent link: https://www.econbiz.de/10008735773
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George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred; Klyueva, Anna - In: Journal of historical research in marketing 2 (2010) 2, pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J. (ed.); Baker, Stacey Menzel (ed.);  … - AMA Winter Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880704