Narrow search
Showing 41 - 50 of 19,271
Cover Image
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki; Lehto, Heikki; Leppäniemi, Matti - In: Handbook of research on mobile marketing management, (pp. 303-322). 2010
Persistent link: https://www.econbiz.de/10003919381
Cover Image
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas; Prein, Jan - In: Handbook of research on mobile marketing management, (pp. 362-380). 2010
Persistent link: https://www.econbiz.de/10003919390
Cover Image
Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective
Soroa-Koury, Sandra; Yang, Kenneth C. C. - In: Telematics and informatics : an interdisciplinary … 27 (2010) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10003920308
Cover Image
The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias; Maass, Wolfgang; Fleisch, Elgar - In: International journal of internet marketing and … 6 (2011) 3, pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
Cover Image
Einflussfaktoren der Adoptionsbereitschaft von standortbezogenen Mobilfunkdiensten : eine empirische Untersuchung privater Mobilfunkkunden
Gerpott, Torsten J. - In: Zeitschrift für Management : ZfM 5 (2010) 1, pp. 53-90
Persistent link: https://www.econbiz.de/10003953190
Cover Image
Case study of application-based mobile service acceptance and development in Finland
Ervasti, Mari; Helaakoski, Heli - In: International journal of information technology and … 9 (2010) 3, pp. 243-259
Persistent link: https://www.econbiz.de/10003990637
Cover Image
User attitude towards mandatory use of information systems : a Chinese cultural perspective
Guo, Xunhua; Zhang, Nan - In: Journal of global information management : an official … 18 (2010) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10008736115
Cover Image
Akzeptanzanalyse eines RFID-gestützten Informationssystems für Museen
Egger, Roman; Pühl, Thomas - In: mTourism : mobile Dienste im Tourismus, (pp. 195-208). 2010
Persistent link: https://www.econbiz.de/10003980785
Cover Image
Der Einsatz mobiler Dienste im Wander- und Fahrradtourismus : Resultate einer empirischen Studie im deutschsprachigen Raum
Weber, Jessika; Schegg, Roland - In: mTourism : mobile Dienste im Tourismus, (pp. 209-221). 2010
Persistent link: https://www.econbiz.de/10003980787
Cover Image
Build it : will they come? ; a study of the adoption of mobile financial services by low income clients in South Africa
Shrivastava, Prateek - In: Journal of electronic commerce in organizations : the … 8 (2010) 3, pp. 1-14
Persistent link: https://www.econbiz.de/10008650332