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An empirical investigation on factors influencing the adoption of mobile phone call centre sevices : an integrated model

Wang, KanLiang; Bai, Yanli; Yue, Yanzhen - In: International journal of internet and enterprise … 7 (2011) 3, pp. 287-304

Persistent link: https://www.econbiz.de/10009411482

The dark side of elderly acceptance of preventive mobile health servcies in China

Guo, Xitong; Sun, Yongqiang; Wang, Nan; Peng, Zeyu; … - In: Electronic markets : the international journal on … 23 (2013) 1, pp. 49-61

Persistent link: https://www.econbiz.de/10009716737

Role of user a priori attitude in the acceptance of mobile health : an empirical investigation

Cocosila, Mihail - In: Electronic markets : the international journal on … 23 (2013) 1, pp. 15-27

Persistent link: https://www.econbiz.de/10009716741

The adoption of mobile advertisement a study from Pakistan

Rizwan, Muhammad; Hassan, Mahmood ul; jamil, Nabila; … - In: Asian Journal of Empirical Research 3 (2013) 2, pp. 101-113

The purpose of our research is to outgrow the usage of mobile phones for advertisement in order to save the time and cost. We believe that in future mobile advertisement will be the best way to communicate and advertised the company’s product directly to target market or target consumer. We...

Persistent link: https://www.econbiz.de/10009723501

User acceptance of "near field communication" mobile phone service : an investigation based on the "unified theory of acceptance and use of technology" model

Chen, Kai-ying; Chang, Meng-lin - In: The service industries journal 33 (2013) 6, pp. 609-623

Persistent link: https://www.econbiz.de/10009758756

Evaluation of mobile services and substantial adoption factors with Analytic Hierarchy Process (AHP)

Nikou, Shahrokh; Mezei, József - In: Telecommunications policy : the international journal … 37 (2013) 10, pp. 915-929

Persistent link: https://www.econbiz.de/10010353750

Consumers' awareness, perceived ease of use toward information technology adoption in 3G mobile phones' usages in India

Velmurugan, Manivannan Senthil; Velmurugan, Masa Sakthi - In: Asian journal of marketing : the official journal of … 8 (2014) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10010355118

Adoption of mobile telephony in rural India : an empirical study

Gupta, Ruchita; Jain, Karuna - In: Decision sciences : DS 45 (2014) 2, pp. 281-307

Persistent link: https://www.econbiz.de/10010363522

The influence of market related mobile activities on the acceptance of mobile marketing and consumer intention to purchase products promoted by SMS in South Africa

Chinomona, Richard; Sandada, Maxwell - In: The journal of applied business research 29 (2013) 6, pp. 1897-1907

Persistent link: https://www.econbiz.de/10010229452

Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance

Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544

Persistent link: https://www.econbiz.de/10010233145