This paper examined a recent trend of rural orientation in Japan from a perspective ofdiversification of rural economy. Firstly, recent trend of rising number of entrants to farming understood as a part of growing interest for rural life-style. Secondly,characteristics of visitors to...

This paper focused on how and what diversified activities influence the price level of agritourism. A hypothesis that contrasts two directions was examined: facility-based and local culture-based activities. First, from the conceptual consideration, we defined that agritourism based on local...

Based on an analytical framework, this paper classified farmer’s identity into two types: traditional identity that is oriented toward simple farm production and enlarged identity that is oriented toward viability of a new service activity. Second, by data envelopment analysis, the result of...

The purpose – The aim of this paper is to investigate the demand characteristics of agritourism in Italy, which has not been fully investigated despite the relatively high number of the supply-side studies on the Italian agritourism. Design – First this paper conceptually characterized the...

To promote multifunctional activity, it is crucial to clarify how jointness is formed in connection with farm structure. This paper examines the relationship between multifunctional activity and farm structure by focusing on the educational function of dairy farming, i.e., farming experience...

Understanding the demand profile of rural tourism is a necessary condition for the successful diversification of any rural economy. Although descriptive analyses have been conducted on this issue, a more generalised framework is required that allows us to explore economic analyses. This paper...

As rural tourism evolves into diversification, the connection between the individual and local resource management is becoming an important issue for the sustainable evolution of rural tourism. To explore this point, we investigated conceptually and empirically whether rural tourism operators’...

As rural tourism evolves into diversification, the connection between the individual and local resource management is becoming an important issue for the sustainable evolution of rural tourism. To explore this point, we investigated conceptually and empirically whether rural tourism...

Food education has attracted growing concern focusing on appropriate dietary habits amid the deterioration of many aspects of health in this industrial society. For this purpose, a self-motivating type of food policy framework is expected to increase in significance. Under such a self-motivating...