This paper examined a recent trend of rural orientation in Japan from a perspective of diversification of rural economy. Firstly, recent trend of rising number of entrants to farming understood as a part of growing interest for rural life-style. Secondly, characteristics of visitors to...

Although the educational function in agriculture is attracting growing attention as a kind of multifunctionality in agriculture, these services are not yet provided as a viable farm product. This paper explores how the educational externality could be internalized to establish a viable market...

Food education has attracted growing concern focusing on appropriate dietary habits amid the deterioration of many aspects of health in this industrial society. For this purpose, a self-motivating type of food policy framework is expected to increase in significance. Under such a self-motivating...