Emphasizing practice as the site of the emergence of strategic foresight, this paper draws on the contemporary turn to ‘practice’ to examine how the organizing practices of members positioned further down the organization may facilitate (or constrain) their ability to enact foresightful...

Purpose – The purpose of this paper is to emphasize the multi-ethnic marketplace as the site of the emergence of service nepotism: the practice where employees bestow relational benefits and/or gifts on customers on the basis that they share a perceived common socio-collective identity. The...

Purpose: The authors aim to examine the potential opportunities and challenges multinationals operating in Africa are likely to encounter when they seek to pioneer disruptive innovations at the base of the pyramid (BoP) in African emerging markets. Design/methodology/approach: Drawing on the...

Purpose: Addressing the unique challenge facing emerging-market firms (EMFs) of branding and marketing in their foreign subsidiaries, the purpose of this paper is to evaluate the foreign subsidiary’s corporate visual identity (CVI) transitions during the post-acquisition period....