Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: Journal of Business & Industrial Marketing 32 (2017) 5, pp. 664-676
Purpose This study investigated business-to-business (B2B) repeated purchase intent and its relationships with customer value and customer satisfaction. Additionally, it explored the link between willingness to purchase again, switching costs and product returns management. Modern customers are...