The automobile industry is experiencing unprecedented change. Despite its century-old history based mostly in the art of mechanics, increased development of technology and heightened awareness of environmental issues has pushed traditional automobile manufacturers to completely re-examine their...

Purpose: This study aims to examine the strategic alliance portfolio and the characters of focal firm partners in the eco-friendly car market, and also suggest the important managerial implications and suggestions for firms’ managers and policy-makers using the patent information of Toyota and...