Markose, Nimi; Bindu, V. T.; George, Babu - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-13
Mainstream sustainability discussions draw focus to the balance between commercial and environmental interests …. Responsible tourism (RT) practices are an outcome of these discussions and RT is a significant contributor to the “greenification …” of economies in many countries. Green tourism promotes travel that supports natural and cultural aspirations, while also …