Ortiz, María Jesús Hernández; Marti, Elia García; … - In: Cuadernos de Gestión 6 (2006) 1, pp. 113-125
The competitive strategies are the potential options for a business in order to compete better in specific markets, with given products or services, in such a way that the business generates a beneficial competitive position for itself. Even when the business intends to compete in a regional or...