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Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa; Seo, Joon Yong; Yoon, Sukki - In: International journal of advertising : the review of … 39 (2020) 7, pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
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Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki; Bang, Hye Jin; Choi, Dongwon; Kim, Kacy K. - In: International journal of advertising : the review of … 40 (2021) 2, pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
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Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods
Seo, Joon Yong; Yoon, Sukki; Vangelova, Milena - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 645-659
Persistent link: https://www.econbiz.de/10011614278
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Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto; Filieri, Raffaele; Rialti, Riccardo; … - In: Journal of business research : JBR 117 (2020), pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
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Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
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Introduction to the special issue on leveraged marketing communications
Yoon, Sukki; Choi, Yung Kyun - In: International journal of advertising : the review of … 39 (2020) 4, pp. 445-447
Persistent link: https://www.econbiz.de/10012260227
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Special issue on leveraged marketing communications
Yoon, Sukki (ed.); Choi, Yung Kyun (ed.) - 2020
Persistent link: https://www.econbiz.de/10012260260
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Social and environmental issues in advertising
Yoon, Sukki (ed.); Oh, Sangdo (ed.) - 2017
Persistent link: https://www.econbiz.de/10011573383
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How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Stafford, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
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College students' online purchase attitudes and intentions : gender, product type, and risk
McKay-Nesbitt, Jane; Ryan, Chad; Yoon, Sukki - In: International journal of electronic marketing and … 9 (2018) 3, pp. 207-229
Persistent link: https://www.econbiz.de/10011925504