Santos, José Manuel Sánchez; López, José Atilano Pena - In: Cuadernos de Economía - Spanish Journal of Economics … 35 (2012) 97, pp. 33-42
The present study analyzes the effects of sympathy and identification between sports fans and clubs in the recognition … model allows us to extract two hypotheses on the interrelation between sympathy, income and willingness to pay. In the … second part, we put these hypotheses to the test. The results establish, as predicted, that identification or sympathy with a …