León-Darder, Fidel; Villar-García, Cristina; … - In: The Service Industries Journal 31 (2010) 1, pp. 107-122
This paper empirically investigates the entry mode choice in the hotel industry. Based on more than 1200 entry decisions, which covers practically all operations carried out by the majority of Spanish hotel chains up to 2009, the study attempts to (a) identify the factors that influence the mode...