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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition

Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15

Persistent link: https://www.econbiz.de/10011749812

Direct-to-consumer prescription medication advertisements and use of different types of media

Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72

Persistent link: https://www.econbiz.de/10012427422

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10012597995

Effect of brand prominence on fashion advertising images on Instagram : a computational analysis

Yoo, Jinyoung Jinnie; Choi, Sungchul; Song, Hayeon - In: International journal of advertising : the review of … 42 (2023) 2, pp. 384-407

Persistent link: https://www.econbiz.de/10014234107

Computerized emotional content analysis : empirical findings based on charity social media advertisements

Kwon, Junbum; Lin, Hanyi; Deng, Lichen; Dellicompagni, Tanya - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1314-1337

Persistent link: https://www.econbiz.de/10013417499

A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users

Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534

Persistent link: https://www.econbiz.de/10013550371

Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics

Li, Kang; Shen, Fuyuan - In: Journal of promotion management : innovations in … 29 (2023) 7, pp. 992-1014

Persistent link: https://www.econbiz.de/10014330950

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

Privacy regulation and targeted advertising : evidence from Apple's App Tracking Transparency

Aridor, Guy; Che, Yeon-Koo - 2024

We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...

Persistent link: https://www.econbiz.de/10014468980

Promoting eco-friendly advertising on social media : the fit between appeals and tie strength

Yan, Jun; Pan, Jingjing; Li, Zhen; Chang, Yaping - In: International journal of advertising : the review of … 43 (2024) 1, pp. 202-230

Persistent link: https://www.econbiz.de/10014450250

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