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Antecedents of interaction orientation : the influence of organizational and behavioral characteristics
Thalmann, Julia Kristin; Brettel, Malte - In: Journal of strategic marketing 20 (2012) 5, pp. 425-445
Persistent link: https://www.econbiz.de/10009657385
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How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika; Brettel, Malte; Engelen, Andreas - In: Journal of strategic marketing 20 (2012) 6, pp. 483-507
Persistent link: https://www.econbiz.de/10009663981
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How the personality of a brand impacts the perception of different dimensions of quality
Clemenz, Julian; Brettel, Malte; Moeller, Timo - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10009670174
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Cultural differences in leadership in SMEs : new product development in China and Germany
Brettel, Malte; Land, Simon; Thalmann, Julia Kristin; … - In: European journal of international management : EJIM 6 (2012) 5, pp. 651-675
Persistent link: https://www.econbiz.de/10009707105
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Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte; Oswald, Monika; Flatten, Tessa - In: Technology analysis & strategic management 24 (2012) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
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The impact of sales management controls on the entrepreneurial orientation of the sales department
Spillecke, Susanne; Brettel, Malte - In: European management journal 31 (2013) 4, pp. 410-422
Persistent link: https://www.econbiz.de/10009761704
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Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate; Brettel, Malte - In: New Developments in Online Marketing, (pp. 165-181). 2014
Persistent link: https://www.econbiz.de/10010354576
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Top management's transformational leader behaviors and innovation orientation : a cross-cultural perspective in eight countries
Engelen, Andreas; Schmidt, Susanne; Strenger, Lis Senta; … - In: Journal of international management 20 (2014) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10010381268
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Examining the link between entrepreneurial orientation and learning processes in small and medium-sized enterprises
Brettel, Malte; Rottenberger, Jessica Denise - In: Journal of small business management : JSBM ; a joint … 51 (2013) 4, pp. 471-490
Persistent link: https://www.econbiz.de/10010196030
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Antecedents of management control combinations : an explanation from resource dependence theory
Brettel, Malte; Voss, Uwe - In: Schmalenbach business review : sbr 65 (2013) 4, pp. 409-430
Persistent link: https://www.econbiz.de/10010196955