Purpose The purpose of this paper is to demonstrate the importance of citations as a success metric and provide practical tips for increasing citations. Design/methodology/approach The authors build on previous commentators to provide evidence for citations. Findings The purpose of academia is...

Purpose This editorial aims to highlight the challenges and dilemmas faced by journal editors and the implications for the editorial process. Design/methodology/approach A sporting metaphor has been used. A soccer referee is used to highlight the tasks, roles and dilemmas faced by editors....

Purpose – The purpose of this paper is to highlight and promote fresh thinking in services marketing research. Design/methodology/approach – The topic of the special issue was deliberately chosen to encourage fresh ideas and concepts that will move the discipline forward. The accepted papers...

Purpose The purpose of this paper is to demonstrate the role that journal article titles play in engaging the reader. Design/methodology/approach This paper build on previous commentaries to provide evidence for the role of the title. Findings A snappy title acts as a device to capture attention...

Purpose To demonstrate how techniques from creative writing can be used to develop interesting and insightful journal articles. Design/methodology/approach This paper aims to use the creative writing techniques related to style, theme and character development to offer advice for academic...

Purpose The purpose of this paper it to highlight the challenges of managing and handling data for services marketers that have been brought about by the contemporary environment and emerging schools of thought. Design/methodology/approach A comparison is made between conventional data...