Leem, Byung-Hak; Eum, Seong-Won - In: Industrial Management & Data Systems 121 (2021) 5, pp. 993-1007
Purpose: The purpose of this study is to propose a method of measuring service quality as well as suggesting to detect customer complaints through analysis of customer online reviews of mobile bank, which is unstructured data. Design/methodology/approach: This study uses text mining approach...