Strategic marketing issues and challenges face maize seed marketing firms as farmers increasingly adopt hybrid … must develop a marketing plan (marketing strategy and the 4Ps of product, price, place, and promotion) to analyze what each …

social networking, has turned traditional marketing on its head. Customer conversations and interactive relationships with … sellers have rendered many marketing practices obsolete. Organizations need to understand the social media, re‐think where …

Purpose – The purpose of this paper is to formulate and discuss future research avenues for the marketing of tourism … key themes most important for future research on tourism marketing. Findings – The paper finds that there are a number of … research avenues for tourism marketing researchers and marketing practitioners to conduct investigations on but the most …

Strategic marketing planning is a complex task which involves many expert judgements. Expert systems would have a … tremendous impact in this field, but the development of marketing expert systems has proven to be difficult. Describes a hybrid … expert system, HYMS, for strategic marketing planning. HYMS aims to provide a structured marketing planning process, guide a …