Sherman, Herbert; Leach, Thomas C.; Rowley, Daniel J. - In: Business Strategy Series 9 (2008) 5, pp. 249-271
Purpose – The purpose of this paper is to describe and analyze Sabre Yachts, a firm that manufactures specialty sail and power boats. Design/methodology/approach – A case research method including field interviews and secondary research was carried out. The case describes the dilemma that...