The research conducted to study the impact of customers’ perceptions of corporate social marketing (CSM) on the multidimensions of brand equity in the case of dairy products in Vietnam. Research data was collected, through direct interviews, from 780 valid questionnaires responsed by customers...

Although the international milk market has registered a permanent demand increase, in the analyzed period (2002-2012), the dairy products export made by Romania, have registered relatively modest values, in meeting the demand. In this period, the Romanian trade with dairy products has known an...

In the European food sector private labels represent a relevant and increasing share of total sales. Thus,national brands need to adapt their marketing strategies to deal with this growing competition. Focusing on pricestrategies, recent theoretical papers conclude that private label development...