As more food labels enter the retail market, it is becoming increasingly difficult for consumers to review the underlying standards of products. The most common labels communicating ethical values tend to be binary. However, many attributes, such as animal welfare, are of a continuous nature and...

Labelling is an important cue for consumers as it helps to quickly communicate information about a product or production process. However, the majority of labels on the market are binary, such as labels that indicate whether a product was produced using animal welfare friendly standards or not....

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

Alors que la majorité des études du revenu des agriculteurs en Suisse se focalisent sur le revenu disponible uniquement, cet ar-ticle souhaite explorer les pistes qu’offrirait une approche multiple qui associerait plusieurs méthodes quantitatives et qualitatives. Du point de vue...

Viele Verbraucher interessieren sich für die Qualität von Lebensmitteln und deren Eigen-schaften und Zusammensetzung. Wichtige Schlüsselinformationen über die Beschaffenheit eines Produktes können Verbraucher auf der Verpackung von Produkten finden. Solch eine Information kann die...

Nach den aktuellen Erkenntnissen der nutztierwissenschaftlichen Forschung rekurriert das Verständnis von Animal Welfare auf vier Kriterien: Haltungssystem, Management, Tiergesundheit und Tierverhalten (KEELING und KJÆRNES, 2009). Es ist jedoch unklar, inwieweit sich dieses Verständnis auch in...

In recent years in the course of product differentiation more and more dairy products have been introduced promising additional benefits for consumers. The present article analyses the consumers' understanding of the products alpine milk and pasture-raised milk by means of two empirical studies....

The Federal Government of Germany as well as the European Commission are discussing the establishment of an animal welfare label. This label should enable consumers to make a conscious purchasing decision on animal welfare products. Various studies show that many consumers (in Germany around 20...

Many people view animal welfare standards in the agricultural industry as critical and some consumers would prefer to buy high welfare meat. In order to successfully introduce high welfare meat products onto the market, some important marketing decisions must be made. Due to limited shelf space...