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The effects of competitive context on consumer response to price changes
Dunn, Steven; Dawes, John; Bogomolova, Svetlana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 608-632
Persistent link: https://www.econbiz.de/10012249603
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Cost per incremental action : efficient pricing of advertising
Johnson, Garrett A.; Lewis, Randall A. - 2015
Advertisers seek to maximize profits by investing in advertising. We propose a “cost-per-incremental-action” (CPIA) pricing model which incorporates the causal contribution of advertising in order to achieve the advertisers' objectives such as profit maximization. CPIA pricing aligns...
Persistent link: https://www.econbiz.de/10011807833
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Experimentation, learning, and preemption
Ozdenoren, Emre; Hoppe-Wewetzer, Heidrun; Katsenos, Georgios - 2019
Persistent link: https://www.econbiz.de/10012056359
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Experiments in competition, cooperation, and learning
Leutgeb, Johannes Josef - 2018
Persistent link: https://www.econbiz.de/10012183715
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Posts as trade facilitators
Carballo, Jerónimo; Schaur, Georg; Volpe Martincus, … - 2016 - This version: March 2016
with increased and more diversified regional exports, higher entry and exit rates, more export experimentation, and … learning both within and across firms. …
Persistent link: https://www.econbiz.de/10011484814
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On learning and growth
Mirman, Leonard J.; Reffett, Kevin L.; Santugini, Marc - In: Economic theory : official journal of the Society for … 61 (2016) 4, pp. 641-684
Persistent link: https://www.econbiz.de/10011479523
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Learning to learn: experimentation, entrepreneurial capital, and development
Maloney, William F.; Zambrano, Andrés - 2022
Persistent link: https://www.econbiz.de/10013264753
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Import-based market experience and firms’ exit from export markets
Choquette, Eliane - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 423-449
Persistent link: https://www.econbiz.de/10012007030
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Matching auctions
Fershtman, Daniel; Pavan, Alessandro - 2017
, learning through experimentation, or a preference for variety. The analysis uncovers the key tradeoffs that platforms face in …
Persistent link: https://www.econbiz.de/10011858085
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A note on optimal experimentation under risk aversion
Keller, Godfrey; Novák, Vladimír; Willems, Tim - In: Journal of economic theory 179 (2019), pp. 476-487
Persistent link: https://www.econbiz.de/10012131508