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'Preface to' Innovation and Strategy of Online Games

Wi, Jong-Hyun - 2013

This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously...

Persistent link: https://www.econbiz.de/10014204327

Factors influencing technological innovation efficiency in the Chinese video game industry : applying the meta-frontier approach

Xi, Xun; Xi, Baoxing; Miao, Chenglin; Yu, Rongjian; Xie, Jie - In: Technological forecasting & social change : an … 178 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013349145

Digital game-based learning model as an educational approach

Kavak, Şule - In: Prizren social science journal 6 (2022) 2, pp. 62-70

Persistent link: https://www.econbiz.de/10013350163

The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective

Pavlič, Jani; Tomažič, Tina; Kožuh, Ines - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 551-568

Persistent link: https://www.econbiz.de/10013536257

Designing gamified interactions with self-service technology at restaurants

Lee, Wangoo; Lu, Lu - In: International journal of hospitality management 113 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014325583

Intertemporal demand spillover effects on video game platforms

Haviv, Avery; Huang, Yufeng; Li, Nan - In: Management science : journal of the Institute for … 66 (2020) 10, pp. 4788-4807

Persistent link: https://www.econbiz.de/10012305297

Serious games for economists

Grevers, Wilbert; Veen, Anne van der - In: Complexity and artificial markets, (pp. 159-171). 2008

Persistent link: https://www.econbiz.de/10003763168

Pfadabhängigkeit und Pfadgenese : die japanische Spieleindustrie

Storz, Cornelia - In: Herausforderung Ostasien, (pp. 69-86). 2006

Persistent link: https://www.econbiz.de/10003329440

A game-theorie analysis of games with a purpose

Jain, Shaili; Parkes, David C. - In: Internet and network economics : 4th international …, (pp. 342-350). 2008

Persistent link: https://www.econbiz.de/10003792526

Zur Werbewirkung von In-Game-Advertising : theoretische Fundierung und empirische Ergebnisse

Klein, Benjamin - 2009

Persistent link: https://www.econbiz.de/10003812014

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