Vorobiova, Natalia; Pinto, Patrícia; Pintassilgo, Pedro; … - In: International Journal of Wine Business Research 32 (2019) 3, pp. 353-371
Purpose: This paper addresses the motivations of tourists who visit the region of La Rioja, Spain, which is well known for its internationally recognized, high-quality wines, yet remains understudied as a wine tourism destination. The paper aims to ascertain whether tourists are attracted to La...