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From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame; Bahoussa, Abdelaziz - 2023
Persistent link: https://www.econbiz.de/10014322170
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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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Machines learn neuromarketing : improving preference prediction from self-reports using multiple EEG measures and machine learning
Hakim, Adam; Klorfeld, Shira; Sela, Tal; Friedman, Doron; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 770-791
Persistent link: https://www.econbiz.de/10012939502
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Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique - In: Biometrics and neuroscience research in business and …, (pp. 295-315). 2024
Persistent link: https://www.econbiz.de/10014560409
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"Implicit diagnostics" : die Fenster zum Unbewussten öffnen
Scarabis, Martin; Heinsen, Sven - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 6, pp. 29-33
Persistent link: https://www.econbiz.de/10003781246
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Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
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Psychophysiologie und Konsumentenverhaltensforschung
Gröppel-Klein, Andrea - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 75-92). 2010
Persistent link: https://www.econbiz.de/10003992352
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Neuromarketing und die Illusion von freier individueller Wahlentscheidung
Hildt, Elisabeth - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 317-325). 2010
Persistent link: https://www.econbiz.de/10003992390
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Neuromarketing : über den Mehrwert der Hirnforschung für das Marketing
Scheier, Christian - In: Die neue Macht des Marketing : wie Sie Ihr Unternehmen …, (pp. 305-323). 2007
Persistent link: https://www.econbiz.de/10003595165
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Consumer neuroscience
Kenning, Peter; Hubert, Anita Mirja; Linzmajer, Marc - In: Handbook of developments in consumer behaviour, (pp. 419-460). 2012
Persistent link: https://www.econbiz.de/10009569436