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Does information about the underdog biography of company rounders affet brand evaluations?
Stock, Carolin; Gierl, Heribert - In: Die Unternehmung : Swiss journal of business research … 69 (2015) 1, pp. 2-24
Persistent link: https://www.econbiz.de/10010528693
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When does the feling of nostalgia improve product evaluations?
Gierl, Heribert; Stock, Carolin - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
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It's a consumer's idea, you must like it : the efficacy of created-by-consumer cues in market communication
Stock, Carolin; Gierl, Heribert - In: Die Unternehmung : Swiss journal of business research … 69 (2015) 4, pp. 371-395
Persistent link: https://www.econbiz.de/10011406317
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"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert; Stock, Carolin - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 62 (2016) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
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Vehicle emission reduction : an experimental approach for analysing sustainable traffic strategies
Chidambaram, Bhuvanachithra - 2015
Persistent link: https://www.econbiz.de/10011391337
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An institutional analysis of forest resource uses in Nueva Segovia, Nicaragua
Aráuz Torres, Mario Alberto - 2015
Persistent link: https://www.econbiz.de/10011391355
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Führen zur Persönlichkeit ; Teil 1
Schart, Dieter - 2015
Persistent link: https://www.econbiz.de/10011396961
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Management von barwertigen Zinsänderungsrisiken des Anlagebuches
Cox, Philipp - 2015
Persistent link: https://www.econbiz.de/10011401372
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Hochqualifizierte Arbeitskräfte und internationale Mobilität : können positive Spillover-Effekte dem Verlust von Humankapital entgegenwirken?
Specht, Sandra - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10011416511
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Zehn Jahre Berliner Institut für Bankunternehmensführung
Brunner, Wolfgang L. (ed.); Christians, Uwe (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011418192