As retail business is moving towards new phases, the emphasis is slowly changing from the product to the space — the store — where all the things happen. The shopping ambience becomes so important now, with retailers being interested in giving their stores a contemporary and consumer...

In spite of having very good growth potential, retail in India is passing through turbulent times and therefore, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These apparel players deliver almost the same thing as their...