diminishing returns. In reviewing the literature on in‐store purchasing behaviour, it is argued that retailers ow need to … reconsider the importance of scripted behaviour in determining the purchasing decisions of continental cheese users. Using Belk … to light. Frequent purchasers were found to be more reliant upon store cues in formulating purchasing decisions than …

purchasing behaviour. Findings – By offsetting traditional markets, hypermarkets have emerged as one of the important retail …

in customers believing that they are entitled to discounts in retail settings. Design/methodology/approach – This study … encourage customers to believe that they are entitled to financial discounts. Findings – The findings show that commonalities … may cause customers to adhere to narcissism – that is, many customers may expect discounts even when they know that …