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Understanding the dimensions of customer relationships in the hotel and restaurant industries

Hyun, Sunghyup Sean; Perdue, Richard R. - In: International journal of hospitality management 64 (2017), pp. 73-84

Persistent link: https://www.econbiz.de/10011731687

Factors affecting relationship marketing in creating customer loyalty in the hospital services business

Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108

Persistent link: https://www.econbiz.de/10012106926

Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective

Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308

Persistent link: https://www.econbiz.de/10012181030

From customer value co-creation behaviour to customer perceived value

Thi Bich Hanh Tran; Anh Dung Vu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 993-1026

Persistent link: https://www.econbiz.de/10012607867

Value-based selling capability : antecedents and implications for B2B sales performance

Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418

Persistent link: https://www.econbiz.de/10014447809

Three strategies for customer value assessment in business markets

Keränen, Joona; Jalkala, Anne - In: Management decision : MD 52 (2014) 1, pp. 79-100

Purpose: The strategies to assess potential and realized customer value have received surprisingly little attention in management literature. The purpose of this paper is to examine potential customer value assessment strategies for business-to-business (B2B) firms and their special...

Persistent link: https://www.econbiz.de/10010259548