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Organisation 2020: empirische Untersuchung der heutigen und zukünftigen Bedeutung von Organisationsthemen für Gartenbauunternehmen sowie deren wahrgenommene Kompetenz
Meyerding, Stephan G. H. - In: Perspektiven für die Agrar- und Ernährungswirtschaft …, (pp. 131-142). 2016
Persistent link: https://www.econbiz.de/10011630844
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Choosing a lifestyle? Reflection of consumer extrinsic product preferences and views on important wine characteristics in Germany
Risius, Antje; Klann, Björn-Ole; Meyerding, Stephan G. H. - In: Wine Economics and Policy 8 (2019) 2, pp. 141-154
Wine is a product, in which heterogeneous facets are marketed abundantly. Quality selections like origin, ratings, sustainable productions are (increasingly) important to the sector. Little is known about how and when the common quality scale interferes with other quality attributes and how...
Persistent link: https://www.econbiz.de/10014485018
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The yoga of sustainable diets: Exploring consumers mind and spirit
Werner, Aspasia; Spiller, Achim; Meyerding, Stephan G. H. - 2019
Unsustainable food choice and dietary behaviors put pressure on ecosystems and supply chain structures worldwide. Knowledge on the intrinsic values driving food consumption behavior are, therefore, essential in order to foster sustainability on a global, national and community based level. This...
Persistent link: https://www.econbiz.de/10012143438
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Change Management in KMU : mit einer Studie am Beispiel von Gartenbauunternehmen in Deutschland und einem praxisorientierten Vorgehensmodell
Meyerding, Stephan G. H.; Meyerding, Stephan G.H. - 2016
Persistent link: https://www.econbiz.de/10011517846
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The yoga of sustainable diets : exploring consumers mind and spirit
Werner, Aspasia; Spiller, Achim; Meyerding, Stephan G. H. - 2019
Unsustainable food choice and dietary behaviors put pressure on ecosystems and supply chain structures worldwide. Knowledge on the intrinsic values driving food consumption behavior are, therefore, essential in order to foster sustainability on a global, national and community based level. This...
Persistent link: https://www.econbiz.de/10012135100
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Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.; Mehlhose, Clara M. - In: Journal of business research : JBR 107 (2020), pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
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Marketing potential for biocyclic-vegan products? : a qualitative, explorative study with experts and consumers
Jürkenbeck, Kristin; Schleicher, Lara; Meyerding, … - In: German journal of agricultural economics : GJAE 68 (2019) 4, pp. 289-298
Persistent link: https://www.econbiz.de/10012158884
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Not only speed matters : crisis response in the hypothetical case of a transport accident involving genetically modified crops
Meyerding, Stephan G. H.; Spiwoks, Elisabeth; Rombach, Meike - In: Food policy : economics planning and politics of food … 85 (2019), pp. 55-63
Persistent link: https://www.econbiz.de/10012319040
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Consumer preferences for beer attributes in Germany : a conjoint and latent class approach
Meyerding, Stephan G. H.; Bauchrowitz, Alexander; … - In: Journal of retailing and consumer services 47 (2019), pp. 229-240
Persistent link: https://www.econbiz.de/10011995584