Purpose: The branding of universities is increasingly recognized to present a different set of challenges than in corporate, for-profit sectors. The purpose of this paper is to investigate how faculty make sense of branding in the context of higher education, specifically considering branding...

Purpose: The aim of this review paper is to identify the methodological practices and presentational styles used to report interview-based research in “leading” management and organisation journals. Design/methodology/approach: This paper reviews a sample of 225 articles using qualitative...