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Kurdola : product portfolio de...
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1
Kurdola: Product Portfolio Decision
Mukherjee, Jaydeep
- In:
Vision
19
(
2015
)
1
,
pp. 58-64
management had to take immediate action in the market as the current
positioning
and margin structures could lead to serious …
Persistent link: https://www.econbiz.de/10011265792
Saved in:
2
A model of product portfolio design : guiding consumer search through brand
positioning
Ke, T. Tony
;
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science
42
(
2023
)
6
,
pp. 1101-1124
Persistent link: https://www.econbiz.de/10014436761
Saved in:
3
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
4
Produkt- und Markenpolitik im dynamischen Umfeld : eine Analyse aus systemtheoretischer Perspektive
Essinger, Grit
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010214120
Saved in:
5
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
6
Produkte als Botschaften : Konsumenten, Marken und Produktstrategien
Karmasin, Helene
-
2007
-
4., aktual. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014005813
Saved in:
7
Commercial and technical productization for fact-based product portfolio management over lifecycle
Lahtinen, Niko
;
Mustonen, Erno
;
Harkonen, Janne
- In:
IEEE transactions on engineering management : EM
68
(
2021
)
6
,
pp. 1826-1838
Persistent link: https://www.econbiz.de/10013187984
Saved in:
8
Management von Markenarchitekturen : ein verhaltenswissenschaftliches Modell zur Analyse und Gestaltung von Markenportfolios
Bräutigam, Sören
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002191123
Saved in:
9
Product portfolio management : targets and key performance indicators for product portfolio renewal over life cycle
Tolonen, Arto
;
Shahmarichatghieh, Marzieh
;
Harkonen, Janne
- In:
International journal of production economics
170
(
2015
),
pp. 468-477
Persistent link: https://www.econbiz.de/10011421995
Saved in:
10
Dynamic product portfolio management with life cycle considerations
Seifert, Ralf W.
;
Tancrez, Jean-Sébastien
;
Biçer, Işık
- In:
International journal of production economics
171
(
2016
),
pp. 71-83
Persistent link: https://www.econbiz.de/10011437242
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