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when an industry-loss-warranty contract is used for hedging. Since previous literature has consistently stressed the …
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A scientific approach to meticulously examine the significance of warranty as a key marketing tool to promote sales of … goods by virtue of warranty length optimization, which presumably results into an increase in the overall profit for an … organization is proposed. Understanding warranty from customer's perspective, we can construe that, a customer indubitably …
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This paper investigates the roles of price-matching guarantee as a response to `showrooming' (quality free-riding) and as a tool for predation. Employing a duopoly vertical differentiation model, we find that price-matching guarantee raises consumer surplus but its impact on social surplus is...
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We disentangle and study the relative importance of different risk preferences in explaining extended warranty … explaining extended warranty choices. Importantly, failure to decompose risk-averse behavior into that arising from curvature … discriminate, and test the theory on complementary goods pricing. Finally, based on counter factual analysis, forcing separate …
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Problem definition: We study how a durable good producer's product warranty length choice depends on its product … by particular variations in warranty length specifications in the U.S. automotive industry, and introduces a new angle … reliability and the producer's warranty length choice in the presence of secondary market interference. We then utilize a …
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