Kang, Amanpreet - In: Arab Economic and Business Journal 10 (2015) 2, pp. 90-101
Each passing day brings new brands to India each vying for a share of wallet in the prospering market. By 2020, the median age of Indian population will be 29 years and owing to the absolute population of India, the presence in Indian market will be rewarding for the multinationals. But the...
