K. Paswan, Audhesh; D'Souza, Derrick; K. Rajamma, Rajasree - In: Journal of Services Marketing 28 (2014) 2, pp. 116-125
Purpose – This paper proposes a knowledge-exchange framework for value co-creation in franchise network. Design/methodology/approach – This conceptual study integrates literature on franchising, knowledge based view of the firm, absorptive capacity, and service dominant logic to propose a...