In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international...

In this study, we resolve a dilemma in the staffing policies of foreign subsidiaries in culturally distant countries---whether to deploy more expatriates from the home country or hire more local employees from the host country's local labor market. To this end, we adopt a novel approach by...

The research explores and examines factors for supplier evaluation and its impact on process improvement particularly aiming on a steel pipe manufacturing firm in Gujarat, India. Design/Methodology/approach: The conceptual research framework was developed and hypotheses were stated considering...