Xin, Qingquan; Liu, Yu; Tang, Yiheng - In: China journal of accounting studies 11 (2023) 3, pp. 574-601
This study investigates the competitive strategies of the international Big 4 audit firms when faced with regional … competition from the local Big 6 audit firms. We find that for the Big 4, competition reduces their audit fee premiums and forces … them to recruit high-risk clients, while does not affect their audit quality. In further analyses, we find that competition …