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From SNS stressors' perspectives to understand prosocial behavior : a contingency model
Hsu, Li-Chun; Kao, Hsin-Yi - In: Journal of contemporary marketing science 6 (2023) 3, pp. 165-188
Persistent link: https://www.econbiz.de/10014422191
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Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix; Soegianto, Bambang - In: Marketing intelligence & planning 35 (2017) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10011700790
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How affective displays and self-construal impact consumers' generosity
MacDonnell Mesler, Rhiannon; Simpson, Bonnie - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 501-526
Persistent link: https://www.econbiz.de/10013465715
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Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 45 (2023) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
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When compatriot tourists behave badly : the impact of misbehavior appraisal and outgroup criticism construal
Sun, Wanting; Chien, P. Monica; Ritchie, Brent W.; … - In: Journal of destination marketing & management 23 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013194677
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Effects of social support and grateful disposition on employees' psychological well-being
Cho, Sanglee - In: The service industries journal 39 (2019) 11/12, pp. 799-819
Persistent link: https://www.econbiz.de/10012205852
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Personalized charity advertising : can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
Bartsch, Anne; Kloß, Andrea - In: International journal of advertising : the review of … 38 (2019) 3, pp. 345-363
Persistent link: https://www.econbiz.de/10012200258
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Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix; Paramita, Widya - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
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Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: Journal of business research : JBR 178 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
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Identity and redistribution : theory and evidence
Dhami, Sanjit S.; Manifold, Emma; Al-Nowaihi, Ali - 2019
Persistent link: https://www.econbiz.de/10012098620