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Effect of information content and form on customers’ attitude and transaction intention in mobile banking

S., Sreejesh; M.R., Anusree; Mitra, Amarnath - In: International Journal of Bank Marketing 34 (2016) 7, pp. 1092-1113

Purpose Although research on mobile banking (M-banking) is an emerging field, the current understanding of the information characteristics of M-banking, such as information content and form and its impacts on customers’ attitude and transaction intention toward the same is limited....

Persistent link: https://www.econbiz.de/10014760882

Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe

Makanyeza, Charles - In: International Journal of Bank Marketing 35 (2017) 6, pp. 997-1017

Purpose The purpose of this paper is to investigate the determinants of consumers’ intention to adopt mobile banking services in Zimbabwe. Design/methodology/approach A survey of 232 bank customers was conducted in Chinhoyi, Zimbabwe, using a structured questionnaire with Likert-type...

Persistent link: https://www.econbiz.de/10014760890

Consumer trust in banking relationships in Europe

Anneli Järvinen, Raija - In: International Journal of Bank Marketing 32 (2014) 6, pp. 551-566

Purpose – The purpose of this paper is to examine the content of consumer trust in the banking sector on the basis of the earlier literature and to compare consumer trust in banking and distinct banking services in 29 European countries in order to find out if there are deviations in consumer...

Persistent link: https://www.econbiz.de/10014760937

Storytelling as a means to increase consumers’ processing of financial information

Carlsson Hauff, Jeanette; Carlander, Anders; Gamble, Amelie - In: International Journal of Bank Marketing 32 (2014) 6, pp. 494-514

experiments dependent variables were positive affect, emotive response and purchase intention, and in Experiment 2 also scepticism … about the information. Involvement and financial knowledge were furthermore measured in Experiment 2. In Experiment 3 … fact-related information format. The dependent variables were the same as in Experiment 2. Findings – The research finds …

Persistent link: https://www.econbiz.de/10014760940

Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity

Souiden, Nizar; Rani, Marzouki - In: International Journal of Bank Marketing 33 (2015) 2, pp. 143-161

Purpose – The purpose of this paper is to investigate the impact of religiosity on consumer attitudes and purchase intentions toward Islamic banks. Design/methodology/approach – The study takes place in the Tunisian context. Even though Tunisia is a Muslim country, the culture is...

Persistent link: https://www.econbiz.de/10014761066

Gendered scholarship: exploring the implications for consumer behaviour research

Kumar, Payal; Varshney, Sanjeev - In: Equality, Diversity and Inclusion: An International Journal 31 (2012) 7, pp. 612-632

Purpose – The purpose of this paper is to explore the possibility of whether more representation of gendered scholarship could enrich the traditional framework of consumer behaviour – a discipline that lacks consensus on epistemology and is also starved of theory building – by means of...

Persistent link: https://www.econbiz.de/10014720049

The price/acceptance function: perspectives of a pricing policy in European telecommunication markets

Kollmann, Tobias - In: European Journal of Innovation Management 3 (2000) 1, pp. 7-15

/acceptance function through considerations of plausibility. Based on an empirical experiment, conclusions are drawn for the pricing policy …

Persistent link: https://www.econbiz.de/10014720979

Internet shopping adoption by Greek consumers

Vrechopoulos, Adam P.; Siomkos, George J.; Doukidis, … - In: European Journal of Innovation Management 4 (2001) 3, pp. 142-153

This paper aims at developing profiles of consumers who have already conducted shopping through the Internet and of those who are interested to adopt Internet shopping as an innovation. Based on the theories and processes of consumer adoption decision and diffusion of innovations, the study...

Persistent link: https://www.econbiz.de/10014721008

Concept testing of Internet services

Ozer, Muammer - In: European Journal of Innovation Management 5 (2002) 4, pp. 208-213

Studies conducted both in Europe and the USA have consistently suggested that new product development is vitally important for a company’s long‐term survival. However, it is a risky and uncertain business. Previous studies have indicated that early new product development activities such as...

Persistent link: https://www.econbiz.de/10014721028

Technophobia, gender influences and consumer decision‐making for technology‐related products

Gilbert, David; Lee‐Kelley, Liz; Barton, Maya - In: European Journal of Innovation Management 6 (2003) 4, pp. 253-263

Mobile Internet technology (MIT) is an extension of the Internet beyond the static terminal of the personal computer or television. It has been forecasted that by the end of 2005, there will be almost 500 million users of mobile m‐commerce, generating more than $200 billion in revenues....

Persistent link: https://www.econbiz.de/10014721050