In this paper we investigate how direct-to-consumer (DTC) advertising of pharmaceutical products in affected by … pharmaceutical market -- the market for smoking cessation products. Because of their proven effectiveness, these products could be … the key to meeting public health goals to reduce smoking. However, in many ways, smoking cessation products have been more …

empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on … smoking cessation advertisements based on their magazine-reading habits. Because we observe the same information about the … consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting …

In this paper we investigate how direct-to-consumer (DTC) advertising of pharmaceutical products in affected by … pharmaceutical market -- the market for smoking cessation products. Because of their proven effectiveness, these products could be … the key to meeting public health goals to reduce smoking. However, in many ways, smoking cessation products have been more …

empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on … smoking cessation advertisements based on their magazine-reading habits. Because we observe the same information about the … consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting …

This paper assesses the methodology employed in longitudinal studies of advertising and youth drinking and smoking …, empirical issues associated with measures of advertising receptivity and exposure. Third, potential endogeneity of receptivity … include 20 studies of youth drinking and 26 studies of youth smoking. Substantial shortcomings are found in the studies, which …