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1. Innovation and new product development in the food industry : an overview of international research -- 2. Business … innovation : meaning, antecedents, process and consequences -- 3. Methodology -- 4. Context of study I -- 5. Context of study II … -- 6. Innovation in case study companies -- 7. New product development in Scotland : a survey -- 8. Conclusions and …
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ch. 1. How this book can help you -- ch. 2. How the best entrepreneurs think -- ch. 3. Always start with a market need (and not the great idea) -- ch. 4. The secret of marketing? : compete differently -- ch. 5. Don't set out to become rich -- ch. 6. You need less money than you think -- ch. 7....
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